MaKi Sao Paolo

Business Media Conference

1 & 2 Dec, 2011

At the heart of the Latin American economy, Brazil has grabbed the world’s attention with the strength of it’s economy and growing role on the global political stage.

The city is home to the largest regional financial market, and brings together global TV and bureaus, as well as a strong local media.

As with all MaKi conferences, the event also pulled in the key editors from other markets, including Mexico, Chile and Argentina.

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Participating Schools

Duke Univ - Fuqua (USA)

EM Lyon (France)

Esade Business School (Spain)

HEC Paris (France)

IAE Business School (Argentina)

IE Business Sch (Spain)

IESE Business Sch (Spain)

ISE (Brazil)

Simon Fraser University (Canada)

SMU - Cox (USA)

Toronto - Rotman (Canada)

Tuck School Bus - Dartmouth (USA)

UC Berkeley - Haas (USA)

UCLA - Anderson (USA)

UNC Kenan-Flagler (USA)

Univ British Columbia, Sauder (Canada)

Univ Cape Town GSB (South Africa)

Univ de los Andes (Colombia)

Univ of Virginia - Darden (USA)

Wharton School (USA)

Sao Paulo - 1 & 2 Dec, 2011

IESE / ISE - Rua Martiniano de Carvalho, 573 - Bela Vista, 01321001 - São Paulo

Thursday 1 December

8:30am           Check in at venue

9:00 - 9:30      Welcome from MaKi Conference Organizers, Kiki and Matt.

9:45 - 11:00    Working with Brazilian Media I

                      Business Reporter, Brasil Econômico

                      Finance Editor, Exame

                      Reporter, Exame

                      Editor, Voce SA

11:15 - 12:30  International Bureaus in Latin America

                      Brazil Bureau Chief, The Economist

                      Education Reporter, Financial Times

                      Education Reporter, Folha de Sao Paulo

                      Executive Editor, Época Negócios

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12:30 - 2:00    Lunch

                      Speakers from sponsors

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2:00 - 3:15      Latin America MBA-focused Networks

3:45 - 5:00      Best Practice Session I

                      How to successfully work with media in Latin America

7:00                Dinner at La Figuiera

Friday 2 December

9:00am           Check in at venue

9:30 - 9:45      Welcome from MaKi Conference Organizers, Kiki and Matt.

9:45 - 11:00    Media across Latin America

                      Exec Ed Editor, El Clarin (Argentina)

                      Chief Editor, Apertura (Argentina)

                      Chief Editor, Business Peru (Peru)

                      Bus Ed Editor, America Economia (L.America)

11:15 - 12:30  Working with Brazilian Media I

                      Editor, Capital Aberto

                      Chief Editor, Jabuticaba Produções

                      Editor Careers, Valor Economico

                      Executive Editor, Época Negócios

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12:30 - 2:00    Lunch

                      Speakers from sponsor

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2:00 - 3:30      TV and Wires in Latin America

                      Bureau Chief, Bloomberg

                      Bureau Chief, BBC

                      General Manager, Latin America, Reuters News

                      Education Editor, UOL Educação

                      Leadership Editor, Forbes

4 :30 - 6:00     Cocktails, hosted by ISE

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