MaKi Madrid

Business Media Conference

7 June, 2013

The first MaKi Media Conference in Spain was held in Madrid, bringing together the best in business and higher education coverage.

Hosted at IE Business School, this event included editors and reporters from the leading media from Spain such as El Pais, ABC, La Vanguardia and Expansion, and international publications such as the Financial Times, the BBC, The Economist, The New York Times and Diario Publico.

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Participating Schools

Barcelona School of Mgmt (Spain)

Cass Business School (UK)

Chinese University of Hong Kong (China)

Duke - Fuqua (USA)

EDHEC Business School (France)

Esade Business School (Spain)

ESMT (Germany)

Georgetown - McDonough (USA)

Grenoble EM (France)

HEC Paris (France)

IE Business School (Spain)

IESE Business School (Spain)

IMD (Switzerland)

INSEAD (Europe, Asia & GCC)

SMU - Cox (USA)

Tuck School of Business - Dartmouth (USA)

UBC Sauder (Canada)

UCLA - Anderson (USA)

USC - Marshall (USA)

Vanderbilt - Owen (USA)

Madrid - 7 June, 2013

IE Business School, Maria De Molina, 13, Madrid

Friday 7 June

9:00am                Check in

9:15am                Introduction from the MaKi Conference Organizers

9:30am                Welcome from Santiago Iñiguez, Dean of IE Business School

9:45-10:45am       Media Panel I

                           Business Editor, El Pais Negocios

                           Editor-in-Chief, Forbes Spain

                           Editor, Expansión y Empleo

11:00-12:15pm     International Bureaus in Spain

                           Madrid Correspondent, Financial Times

                           Madrid Correspondent, BBC

                           Madrid Correspondent, NYTimes / IHT

                           Madrid Correspondent, The Economist

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12:30 - 2:00pm    Lunch

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2:15-3:30pm        Media Panel III

                           Editor, Expansión

                           Business Editor, ABC

                           Reporter, La Vanguardia

                           Business Education Reporter, Diario Publico

3:45-4:15pm        Learning Lab

                           Professional development session with IE faculty

4:30-5:00pm        Best Practice Session

                           Measurement That Matters: Strategy Beyond the Clip Report

                           David Geddes from the Cohl Group

8:00pm                Cocktail - sponsored by IE Business School

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